Just Do It



Just Do It © Ilan Wittenberg 2023 Limited Edition of 9 + 2AP Buy Now


Lost and Found at Long Bay beach carpark: Two (2) Nike shoes (left and right), size 13, made in Indonesia; both smell really bad.

The iconic Nike “Swoosh” was created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. Accounting instructor Phil Knight (Nike’s co-founder), overheard Davidson say that she couldn’t afford oil painting supplies for her graphic design class and asked Carolyn to design a logo for his new shoe company that “had something to do with movement”. The Swoosh design took Davidson around 17.5 hours to design. She was paid $35 for her work. At the time, he stated of the logo, “I don’t love it, but it will grow on me.” In 1983, Knight presented Carolyn with a box of chocolate swooshes, a gold diamond ring engraved with the Swoosh, and 500 shares of Nike stock, worth about US$4 million today.

Nike’s logo has played a significant role in key moments and campaigns in the brand’s history. This includes the rebranding of Blue Ribbon Sports, the famous “Just Do It” campaign in the late 1980s, and the 1992 “Dream Team” Olympics campaign featuring iconic basketball players such as Michael Jordan and Charles Barkley. In 2018, Nike made a bold statement on social justice issues by launching a groundbreaking campaign with former NFL quarterback Colin Kaepernick, using the now-iconic tagline “Believe in something. Even if it means sacrificing everything.” While the campaign was controversial at the time, it proved to be a huge commercial success for Nike.

Nike takes its name from the winged goddess of victory in Greek mythology. Athletes who sought victory revered Nike, and she symbolized triumph. She led Zeus into battle as Eris, the goddess of strife, led Typhon. During their fight, Nike shielded Zeus while he wielded thunderbolts and freezing rain. Zeus defeated Typhon by using fire and ice, claiming victory over the Titans.

Beautiful Brooke

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The Frustum

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Zebra Looking Down

Zebra Looking Down

Zebra looking Down © Ilan Wittenberg 2019 Limited Edition of 20 + 2AP Buy Now

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Hannah Jukes;

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Beautiful Emilie

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No Vacany

Awesome to win a Gold Award for No Vacancy at the 2022 North Shore National Salon of Photography 🥇Heading to Auckland, I left Wellington really early at the end of the New Zealand Art Show back in June. It was dark and wet, with very little traffic when I passed through the sleepy town of Levin at about 06:57 AM. Thinking about my life, the eight hour, 650km journey ahead, and the $120 speeding ticket I got driving there, I noticed something red at the corner of my eye. I kept driving for another 30 seconds and then said to myself something to the effect “F**k it, I can’t just drive past this opportunity”.

I stopped the car, did a U turn, and returned to the scene. Searched for my tripod at the back of my cramped rental vehicle, and set up my camera on bracketing mode. I took five shots of every scene, each with a different exposure, from 4 to 0.4 seconds long. I was trying different angles to see which perspective is most effective. I then risked my life and set up my tripod on the median line to take some vertical snaps from a closer distance when two trucks came flying. capturing a total of 72 photos I was content that I have enough material to work on. Three minutes after leaving Levin heavy rain came pouring down from the sky. The final image is a composite of six photos, each taken with a different exposure to maximize balance, harmony and visual impact.

Here are some of the judges’ comments:
“OH MY GOODNESS! What a unique original image… They’ve done it in such an awesome way. The clarity is fantastic. The thing that is most clear about this image is that at 6:57 AM there was No Vacancy at that motel. It’s beautiful, it’s so graphic, it’s strong and it’s bold.”
“There is something very cinematic about it. It reminds me of a Kevin Tarantino movie. Something really sinister is going to happen in this place…”
“I love the sterility of it, I love the simplicity of it. Such a powerful and strong image. And then, to have that power pole, to come out, and be just in that perfect spot… this photographer is so incredibly lucky, or very talented… Great image, well seen, well captured, well presented.”

Zachary's MOTEL

Gold Award for ‘No Vacancy‘ at the 2022 North Shore National Salon of Photography – Scapes category

Blessed by Angels

Two months ago, on April 8th 2022, the biggest tragedy happened. I suddenly and very tragically lost the life of one of my younger children…I lost my son. My world suddenly crashed down around me much larger than ever before…I buried myself under layers and layers and more layers of the debris from this sudden crash and all the debris still floating around from all the smaller trauma from previous tragedy. I was broken into so many dusty pieces deep inside it was suddenly dark and cold and all I could see around me was all the heavy debris I felt was forever going to pin me in this deep dark place never to see light again. I wasn’t happy and was I ever happy? I wasn’t loved easily and was I ever loved at all? All the success I thought I had had suddenly was doomed with unsuccessfulness. How could I go on without something I loved so much how could I climb out from this deep dark space without someone I held so close to my heart how could I see or have any sight of the light I once had without my child whom I had suddenly so tragically lost in an instant. There was no right answers there was no more right somebodies there was no right feelings there was no more reason to yearn for better for myself. How could I give to anyone more how could I deserve anything more for myself and why would I to only suffer more and risk breaking more and with those around me. In total whirlwinds of confusion and pain I started to torture myself with these thoughts and feelings of being defeated being stuck being broken but encapsulated in this deep dark space. Overwhelmed I turned deeper inwards I covered myself over and over and over again with more debris blocking all the possible light and warmth and disturbance  I might feel. So stuck in emotions I couldn’t even bring myself to train … Then stuck then immersed in darkness then cold My emotions bottled in this deep dark space with heavy debris around me started crying each little tear dropped became a whirl pool around me… I felt the suffocating from the debris subsided until I was drowning in it. Each drop that fell sunk me deeper and deeper and also the drops got louder echoing in the whirlpool around me… feeling numb helpless so very tired and loosing all will to fight it any longer the turmoil and sound of the drops started to fade. There was silence… I was hitting the bottom but there was a sense of peace there… my mind felt buoyant and somewhat calm… I couldn’t breathe but I didn’t feel the need to.. I could rest and be still. As suddenly as this moment arose I soonly heard the voices of sweet angels calling me. The angels voices were so sweet and warm and I was drawn to their beautifulness  with much enticement. I didn’t care to be in this deep dark cold place I had burrowed myself into but to follow the warmth of the sweet voices I then heard above me. I didn’t care to be hit with all the huge amounts of heavy debris that had fallen on top of me I knew I was physically strong from my training but if only I could follow the warm sweet voices calling me to be with them. Then fearless of any more hurt and pain knowing full well I could not ever loose much more I reached out my hand slowly at first and then with force in some desperation to catch those with the warm sweet voices calling me…. As my hand reached up as high as it could I called back I called saying I am here I called stating I was deep down I was feeling stuck but I could hear them and I needed some help to catch up to them. As soon as I spoke out loud I felt the warmest realest most satisfying sensation i have ever experienced. I felt my hand being reached for and touched too I could still hear the warmth and sweetness of the angel voices fulfil me. I felt from my fingertips right down to my feet the most beautiful of sensations. I called out again to reassure the angel voices I was hearing them… I was following them… I was calling for help. I opened my eyes and my heart and took a big deep breath in and I found myself seeing the brightest shining warm colourful lights around me. In total disbelief of the elated feelings and the beautifulness of the bright shining light around me I took another deep breath again…. The sweet angels  were  all gathered around me and encouraged me with all my strength I had to breathe yet again. With my last breath I came to realise the warm sweet angel voices were of all of these who now stood confidently smiling with joy together surrounding me… their faces were so sweet and hearts so loving and gave me all the empowerment I needed to take that breath with much ease. It soon became clear my angels were all my darling children the ones I had been gifted through out all the adversity I had experienced in my past. Elated with joy and realisation all my children were everything I was yearning for. I only ever wanted to be happy, easily loved and successful at being. I wanted to be understood I wanted to be heard and I didn’t want to be different but I wanted to change for the better. The loudest clearest sweet angel voice could no longer be heard amongst the celebratory chatter but My heart knows it was that of the child I had just lost he was the one that led me back to the light! I know deep in my heart I will keep hearing you and you will keep hearing me and that’s something special I will always hold dear to me forever more. You have taught me the most valuable of life’s lessons. You always were proud of me and my bodybuilding always proud of mummies muscles and how strong they made me feel and how strong you knew I was and had built myself block by block of me from the inside out. For the rest of my beautiful warm sweet angels I will stay here with you and among you for as long as you need me and I know that with you all we can be strong enough to fight together any struggles adversities…you are and always were all that I need.

Throughout this journey mentally and physically bodybuilding has been my key. No matter what else is going I. In my life the gym is always there too. The daily routines and disciplines learnt have helped my mental health immensely and I will no doubt continue on this journey to keep building myself from the inside out.

I will happy, I am loved easily and unconditionally and I am successful at being me!

Today I am here a proud mother of eight beautiful children including my darling angel and a grandmother to two beautiful grandchildren.

I am not perfect and that’s ok  but I am present and strong and will continue to get stronger  Blessed by my forever angels.

Portrait Photographer Auckland

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